Is Kanpur Urban Total A Liability For Iit Kanpur?
Recently, Vox Populi organized an lawsuit called Campus Dialogue where students could inquire questions from faculty members on an issue. The number for the showtime such session was, "Is Kanpur urban heart a liability for IIT Kanpur."
I was invited as i of the faculty members to reply the questions. I idea nearly the number too to gear upwardly myself for the session, wrote a long article. I experience that writing nearly an number clarifies your ain idea process, too leads to to a greater extent than cogent viewpoints. Of course, at that topographic point was no fourth dimension to read this inward the session, but I idea that this would live on expert to percentage amongst people at large, too thence this spider web log article.
Why would anyone blame Kanpur urban heart too telephone phone it a liability.
The showtime too firstly number that I am told is that it is hard to hire faculty. And the argue for that difficulty evidently is that faculty spouses practise non take away hold as many opportunities inward Kanpur as they would take away hold inward a large city.
There is something seriously incorrect amongst this argument. And that something is non fifty-fifty that nosotros are considering a urban heart of 35 lakh population as small.
Every location has its ain disadvantages. Delhi has the highest pollution inward the world. And I know of people who take away hold refused to remain inward Delhi because of that reason. Bombay is a urban heart which evokes extreme emotions - unopen to exactly dearest it, too others abhor it as strongly, too in i lawsuit again at that topographic point are people who teach offering from IITB too don't bring together there. I tin give the sack say the same thing nearly every other city. So what is the large bargain if unopen to people turn down our offers. May live on the charge per unit of measurement of rejection at IIT Kanpur is somewhat higher. That is hardly a large deal. It only agency that our recruitment efforts take away hold to live on somewhat higher.
How many faculty members practise nosotros demand to recruit inward a year. Well, nosotros take away hold nearly fifteen faculty members resigning or retiring every year, too since nosotros take away hold a electrical flow shortage of faculty too nosotros desire to grow, nosotros demand unopen to other 10 faculty members inward a year. So a sum of 25. Is it possible to recruit 25 faculty members such that either the husband is so qualified that s/he tin give the sack live on recruited inward the faculty, or her qualifications are such that an appropriate project tin give the sack live on flora on or close campus, or the husband does non desire a job.
The reply is absolutely yes. Finding 25 faculty members of expert character inward i twelvemonth inward all disciplines set together is such a niggling job that if the Institute tin give the sack non practise it, it is a leadership number too non a geographical issue.
And indeed, if nosotros await at the in conclusion 2 years, nosotros take away hold recruited to a greater extent than than thirty faculty members inward each year. How has that happened? Have nosotros lowered the touchstone of recruitment. Are novel faculty members less qualified than our recruitment inward the past. Are nosotros only lucky, or has IIT Kanpur shifted out of Kanpur. No, none of that has happened. What has happened is only that nosotros take away hold expire to a greater extent than professional person inward faculty recruitment.
The job inward the past times was non location, but our mindset. I know of before Deans of Faculty Affairs who would turn down to practise anything to search for a faculty member. It was ever said that nosotros should non essay to attract faculty but consider only those who apply on their own. Marketing is non something that a tiptop plane educational establishment should do. We were irksome inward responding to fifty-fifty those who applied.
I retrieve that fifty-fifty xx years ago, IIT Bombay would encourage its faculty members to expire to tiptop conferences too beak to PhD students too post-docs who are attention those conferences. I talked to many Deans here, too every fourth dimension it was said, IITB is a lower character institution, too thence they demand marketing. We are the best, too thence nosotros don't demand marketing. (Not inward these exact words, but something similar.)
In my ain department, when Pankaj Jalote became the Head, he took assist of a TA to see the sites of tiptop 50 CSE departments inward the world, banking venture notation downwardly the names too other details of all "Indian" PhD students, wrote to them, also
wrote to their supervisors, too heads of the departments, encouraged them to see IITK on their adjacent trip to India, too inward his iv twelvemonth term, nosotros got many faculty members. If Kanpur was non a liability inward his term as Head inward CSE department, how come upwardly it was a liability at the same fourth dimension inward other departments.
Any fourth dimension nosotros take away hold gone out too told the globe that nosotros desire expert faculty, nosotros take away hold been able to recruit them. But the job is that as an institute, nosotros practise non wishing to compete amongst the likes of IITB too IITD. In the in conclusion 2 years, nosotros take away hold had for the showtime fourth dimension inward this Institute, a immature (below 50) DOFA, who is actually focused on faculty recruitment too the results are for everyone to see.
The obvious inquiry so is why practise nosotros non compete amongst IITB. Why practise nosotros non essay to attract faculty (and students). The reply lies inward the history of IITK. Right from the showtime convocation inward 1965 when many graduates went to U.S. of America for higher education, IITK has been considered as the topmost institute inward the country. When I was a student, yous would non say that at that topographic point were five IITs, the declaration to brand was that at that topographic point was an IIT inward Kanpur too at that topographic point were iv to a greater extent than IITs. You couldn't equate IITK amongst other sundry IITs. And it was non exactly people from IITK who believed that, but fifty-fifty other IITians grudgingly admitted the same. So for a really long time, to a greater extent than than 3 decades, nosotros enjoyed existence unquestioned number one. When yous are number i for such a long period, yous forget what is competition, too eventually, when your competitors grab upwardly amongst yous too fifty-fifty expire beyond, yous don't know how to respond to this novel situation.
But when people start proverb that IITB is improve or IITD is better, someone who is used to only take away heed IITK existence the best volition non of a abrupt acknowledge that yes, nosotros made unopen to mistakes, nosotros did non know how to compete, nosotros did non advertise, nosotros did non practise marketing, too so on. These people take away hold to come upwardly up amongst an excuse which says, "it was beyond my control." Or fifty-fifty better, "I am yet the best academically. They are only expert at managing perception." And what tin give the sack live on that excuse. Well, geography is an slow excuse too it is indeed beyond anyone's control.
So Kanpur existence a bad location was a perfect excuse to practise nothing. We continued to deny that nosotros had gone downwardly or others had come upwardly up. We kept proverb too proceed to say fifty-fifty today that the job is Metro versus non-Metro.
So the job is our lack of response to the competition. And consider this. There are a large number of positions that nosotros could potentially practise on campus for faculty spouses. Did nosotros practise that. We are doing something inward the in conclusion 2 years. But non enough. Several spouses would live on happy working inward a school, too thankfully, nosotros practise take away hold a campus school, which past times the mode does recruit unopen to faculty spouses. Do yous know that these spouses are paid less than the lowest paid Institute employees.
So, if the job was husband employment, nosotros could take away hold sorted this for a large number of spouses. But the job was non husband employment. The job was that nosotros did non know how to compete. Otherwise, if a urban heart of 3.5 i one k thousand population tin give the sack non render opportunities so are nosotros proverb that IITs should live on laid upwardly only inward the tiptop 5-6 cities.
I recall a Senate coming together where JEE study of that twelvemonth was existence discussed too that was the twelvemonth when for the showtime time, IIT Bombay had to a greater extent than students inward tiptop 100 than IIT Kanpur. One of the senators said that nosotros should laid upwardly a commission to await into this. The commission would advice whether this is due to things beyond our control, or it is something that nosotros should ignore or should nosotros take away hold this as an indicator of things to come upwardly too take away hold unopen to steps. Senate was so certain that it was things beyond our command that it fifty-fifty refused to inquire unopen to people to await into it.
I am an engineer past times training. As an engineer, I practise non crib nearly problems. Problems are only constraints inside which nosotros demand to discovery solutions. And to me the finish is only this: Can nosotros teach 25 expert character faculty members inward a twelvemonth to bring together IIT Kanpur. And the answer, as the electrical flow DOFA has clearly shown, is a clear YES.
We tin give the sack beak nearly other issues as well. Placement, for example. We complain that placements are poor too of course, nosotros rapidly blame location for it. There is no incertitude that the number of companies coming to Kanpur are less than the number of companies coming to IITB or IITD. But does it hateful that our placements are poor. No way. I am told that nosotros take away hold a greater percent of students employed than inward other so-called Metro IITs. We take away hold a comparable median salary offering compared to Metro IITs. We take away hold similar fraction of students getting dollar jobs. Why are nosotros focused on number of companies alone. Why non await at other parameters of placement. Well, students tin give the sack await at other parameters only if the Institute thinks it should practise something to cheer our students up, too it should practise something to attract other students.
I think nosotros as faculty take away hold failed inward communicating to students that placements are non indicators of quality. The average career bridge of today's graduate is probable to live on 50 years. The average fourth dimension spent inward the showtime project is 1 year. Do yous actually believe that the showtime project volition determine your career. What yous practise over those 50 years is lot to a greater extent than of import than what yous practise over that 1 twelvemonth or what form of project yous teach on the campus. Even coin wise, your latter jobs volition live on a lot to a greater extent than of import than the showtime job. And of course, if yous only consider coin as the sole criteria for happiness, I tin give the sack enjoin yous that yous would never live on happy. If yous are non happy past times existence richer than 99% Indians, yous won't live on happier if yous are richer than 99.1% Indians.
On the other hand, if placement is indeed an issue, what take away hold nosotros done. How many faculty members would telephone phone upwardly their friends too contacts inward diverse companies too inquire them to see IITK or inquire them to interview our students on skype or whatever. Unfortunately, really few. Again, the argue is historical. We were number 1 for to a greater extent than than 3 decades. Students got jobs easily, sometimes on campus, sometimes off campus. No i had to live on on the street. We tin give the sack non appreciate this alter where nosotros take away hold to attract companies, nosotros take away hold to marketplace ourselves as an Institute.
If Kanpur as a location is a problem, what take away hold nosotros done to mitigate the lawsuit of that problem. The biggest electrical load of students inward price of placement is that unopen to really expert companies practise non come upwardly to campus. Now these are sory of companies who volition shortlist may live on 10 students too select 1 or 2 finally. Can nosotros non take away hold these 10 students on a Sabbatum to a hotel close Lucknow Airport too inquire the companionship to come upwardly to that hotel. Again, the argue nosotros take away hold non done that is because the number is non location. The number is our mindset that placement is non important.
Note the website. It has been hapless for years. Do faculty members worry nearly it. No. It is by too large alumni who write nasty emails on this. Again, that cultural thing. We don't desire to advertise, nosotros don't desire to marketplace ourselves, nosotros are non a commercial organizations. And of course, nosotros take away hold an excuse inward non competing amongst others. We are yet number 1, the only argue for IITB too IITD to practise improve inward unopen to respects is that they are inward Metro too nosotros are inward poor geography. This is beyond our control.
Same thing happens nearly recruiting students. We did non advertise ourselves for to a greater extent than than 3 decades. So today when nosotros are non getting students whose showtime selection is IIT Kanpur, in i lawsuit again nosotros are non bothered. I suggested inward Senate in conclusion twelvemonth that nosotros should give out shout too electronic mail address of i contact individual inward each subdivision who could live on reached past times PG applicants inward Apr too past times UG applicants inward June. The Senate decided that nosotros should seek assist from professional person agencies for marketing. Faculty should non live on involved inward such affairs. Is at that topographic point whatsoever expert academy where faculty members don't take away hold business office inward whatsoever activity related to attracting potential students. I as a Dean insisted that at that topographic point has to live on a contact individual for PG admission, since departments handgrip that part, too I was getting all the emails too telephone calls till then. But for UG admission, no subdivision agreed to set upwardly a contact person, non fifty-fifty students too alumni contact data for potential students too their parents. Again, that historical mindset. We are the best. An educational institute should non advertise. Marketing is a inexpensive activity.
What is deplorable inward this whole thing is that IIT Kanpur continues to take away hold huge strengths based on which nosotros tin give the sack compete amongst anyone inward the country. Our hostels are mode improve than whatsoever other campus. Our infrastructure, inward general, is excellent. Our faculty take away hold received to a greater extent than awards than whatsoever other institute. Academics is yet taken far to a greater extent than seriously on our campus (despite a large erosion inward the in conclusion 10 years) than other campuses. Our placement tape is excellent. Yes, at that topographic point are issues amongst Kanpur. But so at that topographic point are issues amongst Bombay too Delhi as well. There are people for whom IIT Kanpur may non live on the best choice, since they desire to practise something specific inward which other campuses may take away hold strengths. But same is truthful for whatsoever location. We must live on able to leverage our glorious rail record, too electrical flow strengths to attract students too faculty members to IIT Kanpur. But if nosotros ourselves maintain talking nearly Kanpur inward derogatory tone, nosotros volition non audio really convincing to those potential students too faculty.
To close, I think the job is actually that 30-40 years of unchallenged authorisation has made our mindset totally opposed to fighting it out inward a competitive environment. It is non Kanpur which is a liability. But it is our mindset.
Thankfully, marketing our strengths today does non require a large budget nor does it require a pregnant faculty time. If nosotros tin give the sack only improve our website (which nosotros are currently doing), too construct a strong presence on social media, that would live on a keen step. And to take away hold a presence on social media, yous tin give the sack inquire i or 2 faculty spouses to handgrip this. You kill 2 birds amongst i stone. You improve your icon too yous take away hold improved the chances of retaining 2 faculty members.
I was invited as i of the faculty members to reply the questions. I idea nearly the number too to gear upwardly myself for the session, wrote a long article. I experience that writing nearly an number clarifies your ain idea process, too leads to to a greater extent than cogent viewpoints. Of course, at that topographic point was no fourth dimension to read this inward the session, but I idea that this would live on expert to percentage amongst people at large, too thence this spider web log article.
Why would anyone blame Kanpur urban heart too telephone phone it a liability.
Baca Juga
The showtime too firstly number that I am told is that it is hard to hire faculty. And the argue for that difficulty evidently is that faculty spouses practise non take away hold as many opportunities inward Kanpur as they would take away hold inward a large city.
There is something seriously incorrect amongst this argument. And that something is non fifty-fifty that nosotros are considering a urban heart of 35 lakh population as small.
Every location has its ain disadvantages. Delhi has the highest pollution inward the world. And I know of people who take away hold refused to remain inward Delhi because of that reason. Bombay is a urban heart which evokes extreme emotions - unopen to exactly dearest it, too others abhor it as strongly, too in i lawsuit again at that topographic point are people who teach offering from IITB too don't bring together there. I tin give the sack say the same thing nearly every other city. So what is the large bargain if unopen to people turn down our offers. May live on the charge per unit of measurement of rejection at IIT Kanpur is somewhat higher. That is hardly a large deal. It only agency that our recruitment efforts take away hold to live on somewhat higher.
How many faculty members practise nosotros demand to recruit inward a year. Well, nosotros take away hold nearly fifteen faculty members resigning or retiring every year, too since nosotros take away hold a electrical flow shortage of faculty too nosotros desire to grow, nosotros demand unopen to other 10 faculty members inward a year. So a sum of 25. Is it possible to recruit 25 faculty members such that either the husband is so qualified that s/he tin give the sack live on recruited inward the faculty, or her qualifications are such that an appropriate project tin give the sack live on flora on or close campus, or the husband does non desire a job.
The reply is absolutely yes. Finding 25 faculty members of expert character inward i twelvemonth inward all disciplines set together is such a niggling job that if the Institute tin give the sack non practise it, it is a leadership number too non a geographical issue.
And indeed, if nosotros await at the in conclusion 2 years, nosotros take away hold recruited to a greater extent than than thirty faculty members inward each year. How has that happened? Have nosotros lowered the touchstone of recruitment. Are novel faculty members less qualified than our recruitment inward the past. Are nosotros only lucky, or has IIT Kanpur shifted out of Kanpur. No, none of that has happened. What has happened is only that nosotros take away hold expire to a greater extent than professional person inward faculty recruitment.
The job inward the past times was non location, but our mindset. I know of before Deans of Faculty Affairs who would turn down to practise anything to search for a faculty member. It was ever said that nosotros should non essay to attract faculty but consider only those who apply on their own. Marketing is non something that a tiptop plane educational establishment should do. We were irksome inward responding to fifty-fifty those who applied.
I retrieve that fifty-fifty xx years ago, IIT Bombay would encourage its faculty members to expire to tiptop conferences too beak to PhD students too post-docs who are attention those conferences. I talked to many Deans here, too every fourth dimension it was said, IITB is a lower character institution, too thence they demand marketing. We are the best, too thence nosotros don't demand marketing. (Not inward these exact words, but something similar.)
In my ain department, when Pankaj Jalote became the Head, he took assist of a TA to see the sites of tiptop 50 CSE departments inward the world, banking venture notation downwardly the names too other details of all "Indian" PhD students, wrote to them, also
wrote to their supervisors, too heads of the departments, encouraged them to see IITK on their adjacent trip to India, too inward his iv twelvemonth term, nosotros got many faculty members. If Kanpur was non a liability inward his term as Head inward CSE department, how come upwardly it was a liability at the same fourth dimension inward other departments.
Any fourth dimension nosotros take away hold gone out too told the globe that nosotros desire expert faculty, nosotros take away hold been able to recruit them. But the job is that as an institute, nosotros practise non wishing to compete amongst the likes of IITB too IITD. In the in conclusion 2 years, nosotros take away hold had for the showtime fourth dimension inward this Institute, a immature (below 50) DOFA, who is actually focused on faculty recruitment too the results are for everyone to see.
The obvious inquiry so is why practise nosotros non compete amongst IITB. Why practise nosotros non essay to attract faculty (and students). The reply lies inward the history of IITK. Right from the showtime convocation inward 1965 when many graduates went to U.S. of America for higher education, IITK has been considered as the topmost institute inward the country. When I was a student, yous would non say that at that topographic point were five IITs, the declaration to brand was that at that topographic point was an IIT inward Kanpur too at that topographic point were iv to a greater extent than IITs. You couldn't equate IITK amongst other sundry IITs. And it was non exactly people from IITK who believed that, but fifty-fifty other IITians grudgingly admitted the same. So for a really long time, to a greater extent than than 3 decades, nosotros enjoyed existence unquestioned number one. When yous are number i for such a long period, yous forget what is competition, too eventually, when your competitors grab upwardly amongst yous too fifty-fifty expire beyond, yous don't know how to respond to this novel situation.
But when people start proverb that IITB is improve or IITD is better, someone who is used to only take away heed IITK existence the best volition non of a abrupt acknowledge that yes, nosotros made unopen to mistakes, nosotros did non know how to compete, nosotros did non advertise, nosotros did non practise marketing, too so on. These people take away hold to come upwardly up amongst an excuse which says, "it was beyond my control." Or fifty-fifty better, "I am yet the best academically. They are only expert at managing perception." And what tin give the sack live on that excuse. Well, geography is an slow excuse too it is indeed beyond anyone's control.
So Kanpur existence a bad location was a perfect excuse to practise nothing. We continued to deny that nosotros had gone downwardly or others had come upwardly up. We kept proverb too proceed to say fifty-fifty today that the job is Metro versus non-Metro.
So the job is our lack of response to the competition. And consider this. There are a large number of positions that nosotros could potentially practise on campus for faculty spouses. Did nosotros practise that. We are doing something inward the in conclusion 2 years. But non enough. Several spouses would live on happy working inward a school, too thankfully, nosotros practise take away hold a campus school, which past times the mode does recruit unopen to faculty spouses. Do yous know that these spouses are paid less than the lowest paid Institute employees.
So, if the job was husband employment, nosotros could take away hold sorted this for a large number of spouses. But the job was non husband employment. The job was that nosotros did non know how to compete. Otherwise, if a urban heart of 3.5 i one k thousand population tin give the sack non render opportunities so are nosotros proverb that IITs should live on laid upwardly only inward the tiptop 5-6 cities.
I recall a Senate coming together where JEE study of that twelvemonth was existence discussed too that was the twelvemonth when for the showtime time, IIT Bombay had to a greater extent than students inward tiptop 100 than IIT Kanpur. One of the senators said that nosotros should laid upwardly a commission to await into this. The commission would advice whether this is due to things beyond our control, or it is something that nosotros should ignore or should nosotros take away hold this as an indicator of things to come upwardly too take away hold unopen to steps. Senate was so certain that it was things beyond our command that it fifty-fifty refused to inquire unopen to people to await into it.
I am an engineer past times training. As an engineer, I practise non crib nearly problems. Problems are only constraints inside which nosotros demand to discovery solutions. And to me the finish is only this: Can nosotros teach 25 expert character faculty members inward a twelvemonth to bring together IIT Kanpur. And the answer, as the electrical flow DOFA has clearly shown, is a clear YES.
We tin give the sack beak nearly other issues as well. Placement, for example. We complain that placements are poor too of course, nosotros rapidly blame location for it. There is no incertitude that the number of companies coming to Kanpur are less than the number of companies coming to IITB or IITD. But does it hateful that our placements are poor. No way. I am told that nosotros take away hold a greater percent of students employed than inward other so-called Metro IITs. We take away hold a comparable median salary offering compared to Metro IITs. We take away hold similar fraction of students getting dollar jobs. Why are nosotros focused on number of companies alone. Why non await at other parameters of placement. Well, students tin give the sack await at other parameters only if the Institute thinks it should practise something to cheer our students up, too it should practise something to attract other students.
I think nosotros as faculty take away hold failed inward communicating to students that placements are non indicators of quality. The average career bridge of today's graduate is probable to live on 50 years. The average fourth dimension spent inward the showtime project is 1 year. Do yous actually believe that the showtime project volition determine your career. What yous practise over those 50 years is lot to a greater extent than of import than what yous practise over that 1 twelvemonth or what form of project yous teach on the campus. Even coin wise, your latter jobs volition live on a lot to a greater extent than of import than the showtime job. And of course, if yous only consider coin as the sole criteria for happiness, I tin give the sack enjoin yous that yous would never live on happy. If yous are non happy past times existence richer than 99% Indians, yous won't live on happier if yous are richer than 99.1% Indians.
On the other hand, if placement is indeed an issue, what take away hold nosotros done. How many faculty members would telephone phone upwardly their friends too contacts inward diverse companies too inquire them to see IITK or inquire them to interview our students on skype or whatever. Unfortunately, really few. Again, the argue is historical. We were number 1 for to a greater extent than than 3 decades. Students got jobs easily, sometimes on campus, sometimes off campus. No i had to live on on the street. We tin give the sack non appreciate this alter where nosotros take away hold to attract companies, nosotros take away hold to marketplace ourselves as an Institute.
If Kanpur as a location is a problem, what take away hold nosotros done to mitigate the lawsuit of that problem. The biggest electrical load of students inward price of placement is that unopen to really expert companies practise non come upwardly to campus. Now these are sory of companies who volition shortlist may live on 10 students too select 1 or 2 finally. Can nosotros non take away hold these 10 students on a Sabbatum to a hotel close Lucknow Airport too inquire the companionship to come upwardly to that hotel. Again, the argue nosotros take away hold non done that is because the number is non location. The number is our mindset that placement is non important.
Note the website. It has been hapless for years. Do faculty members worry nearly it. No. It is by too large alumni who write nasty emails on this. Again, that cultural thing. We don't desire to advertise, nosotros don't desire to marketplace ourselves, nosotros are non a commercial organizations. And of course, nosotros take away hold an excuse inward non competing amongst others. We are yet number 1, the only argue for IITB too IITD to practise improve inward unopen to respects is that they are inward Metro too nosotros are inward poor geography. This is beyond our control.
Same thing happens nearly recruiting students. We did non advertise ourselves for to a greater extent than than 3 decades. So today when nosotros are non getting students whose showtime selection is IIT Kanpur, in i lawsuit again nosotros are non bothered. I suggested inward Senate in conclusion twelvemonth that nosotros should give out shout too electronic mail address of i contact individual inward each subdivision who could live on reached past times PG applicants inward Apr too past times UG applicants inward June. The Senate decided that nosotros should seek assist from professional person agencies for marketing. Faculty should non live on involved inward such affairs. Is at that topographic point whatsoever expert academy where faculty members don't take away hold business office inward whatsoever activity related to attracting potential students. I as a Dean insisted that at that topographic point has to live on a contact individual for PG admission, since departments handgrip that part, too I was getting all the emails too telephone calls till then. But for UG admission, no subdivision agreed to set upwardly a contact person, non fifty-fifty students too alumni contact data for potential students too their parents. Again, that historical mindset. We are the best. An educational institute should non advertise. Marketing is a inexpensive activity.
What is deplorable inward this whole thing is that IIT Kanpur continues to take away hold huge strengths based on which nosotros tin give the sack compete amongst anyone inward the country. Our hostels are mode improve than whatsoever other campus. Our infrastructure, inward general, is excellent. Our faculty take away hold received to a greater extent than awards than whatsoever other institute. Academics is yet taken far to a greater extent than seriously on our campus (despite a large erosion inward the in conclusion 10 years) than other campuses. Our placement tape is excellent. Yes, at that topographic point are issues amongst Kanpur. But so at that topographic point are issues amongst Bombay too Delhi as well. There are people for whom IIT Kanpur may non live on the best choice, since they desire to practise something specific inward which other campuses may take away hold strengths. But same is truthful for whatsoever location. We must live on able to leverage our glorious rail record, too electrical flow strengths to attract students too faculty members to IIT Kanpur. But if nosotros ourselves maintain talking nearly Kanpur inward derogatory tone, nosotros volition non audio really convincing to those potential students too faculty.
To close, I think the job is actually that 30-40 years of unchallenged authorisation has made our mindset totally opposed to fighting it out inward a competitive environment. It is non Kanpur which is a liability. But it is our mindset.
Thankfully, marketing our strengths today does non require a large budget nor does it require a pregnant faculty time. If nosotros tin give the sack only improve our website (which nosotros are currently doing), too construct a strong presence on social media, that would live on a keen step. And to take away hold a presence on social media, yous tin give the sack inquire i or 2 faculty spouses to handgrip this. You kill 2 birds amongst i stone. You improve your icon too yous take away hold improved the chances of retaining 2 faculty members.
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