Marketing Novel Programs At Iitk
The twelvemonth was 1976. We had been running an inter-disciplinary M.Tech. programme inwards "Computer Science as well as Engineering" for a few years. Even earlier, nosotros had a specialization inwards Computer Engineering every bit component of Electrical Engineering department. We had been running brusk term courses inwards computing correct from 60s. Pretty much every 1 connected amongst computing inwards Bharat had attended simply about programme at IIT Kanpur. And yet, the full general feeling inwards the province was that Computer Science would never succeed inwards a pitiful province similar Bharat where the project was hence cheap. The Government would non allow role of computers since that could exclusively cut jobs.
The faculty took a really risky decision. They volition offering an under-graduate programme inwards Computer Science as well as Engineering, the initiatory off inwards the country. This was jump to fail, critics warned. We volition teach exclusively those students who cannot teach admission to whatsoever other program. The Senate refused to allow this. After a lot of persistent endeavor yesteryear the as well as hence CS faculty, it was finally approved to start inwards 1978 amongst simply xx students. Prof. Rajaraman went to several cities simply subsequently the proclamation of JEE consequence as well as met students as well as parents as well as convinced them why Computer Science had a vivid time to come ahead. Faculty members also went to other IITs on the solar daytime of counseling to reply whatsoever questions that students as well as parents may have.
When the counseling results came out, this novel programme which was predicted to live a failure had shut ahead of all existing programs inwards all IITs at that time.
Today, nosotros intend that "marketing" is a iv missive of the alphabet word.
Economics programme was started inwards 2005 subsequently Mr. Arjun Singh, the as well as hence Minister of HRD made a populace declaration that IITs should widen their offerings as well as he peculiarly mentioned Economics every bit 1 programme that nosotros could offer. I was quite excited nearly this program. If this programme was available inwards my pupil days, may live I would accept seriously considered it instead of Computer Science. But it was a adventure that IIT Kanpur was taking. We had a pocket-sized faculty, as well as nosotros actually were non prepared for it. The students as well as parents were non create for it. Most people were of the persuasion that those who give JEE desire to create engineering. Some of them create scientific discipline because they had done scientific discipline inwards 11th as well as twelfth as well as enjoyed it. But things that they had non done inwards schoolhouse as well as are non engineering, they would non live interested in. It was pointed out that other such programs similar Architecture, Pharmacy, as well as for certain scientific discipline programs similar Geology had extremely pitiful closing ranks compared to other programs. And Economics was going to live correct there, at the last.
I talked nearly it on my spider web log as well as encouraged people to opt for it. I was for certain that subsequently simply about teething troubles, this volition live a bully program. Frankly, I had really fiddling back upwardly till Prof. Vimal Kumar joined the subdivision inwards 2009. We worked together on social media, reaching out to students as well as parents, answering their queries. It helped that the initiatory off batch graduated inwards 2010. He was also able to rope inwards students. And slow Economics has teach a reasonably pop program. I am convinced if people similar Vimal were in that place inwards the subdivision inwards 2005, this would accept been a pinnacle pick correct inwards the offset as well as continued from in that place onwards. If a programme is non a pinnacle pick inwards the beginning, fighting the declaration of in conclusion year's closing order is extremely difficult.
Next programme to start was world Science inwards 2016.
Lest I should live misunderstood, I am non at all suggesting that marketing is all nosotros should do. I am exclusively suggesting that nosotros portion our passion amongst time to come students. And I am also maxim that "Marketing" is non a 4-letter word, but a 9-letter word. :-)
People believe that expert things volition spill out when they run across faculty members are passionate nearly those things. To give an illustration of this, when I was SUGC Chairman, I organized a session on "branch change" where I invited faculty members from each subdivision to utter nearly their dependent area to initiatory off twelvemonth students. At the cease of a duet of hours, nosotros distributed the branch alter forms. That was the initiatory off fourth dimension when Maths was to a greater extent than inwards need than Electrical Engineering. Never happened again.
While I accept written nearly under-graduate programs, the same is truthful for graduate programs every bit well. As a Dean, I started insisting that during admission time, each subdivision must furnish the shout out of a someone as well as his/her telephone publish on Dean's website for whatsoever admission related query. Most departments gave the publish of an component clerk. H5N1 duet of them gave the publish of a graduate student, as well as a duet of them gave a faculty member's number. It took a lot of cajoling to teach a faculty postulate all programs.
I accept oft heard inwards diverse forums that it is non the duty of faculty members to attract students. I am glad that the pioneers of Computer Science at IIT Kanpur did non portion this view.
The faculty took a really risky decision. They volition offering an under-graduate programme inwards Computer Science as well as Engineering, the initiatory off inwards the country. This was jump to fail, critics warned. We volition teach exclusively those students who cannot teach admission to whatsoever other program. The Senate refused to allow this. After a lot of persistent endeavor yesteryear the as well as hence CS faculty, it was finally approved to start inwards 1978 amongst simply xx students. Prof. Rajaraman went to several cities simply subsequently the proclamation of JEE consequence as well as met students as well as parents as well as convinced them why Computer Science had a vivid time to come ahead. Faculty members also went to other IITs on the solar daytime of counseling to reply whatsoever questions that students as well as parents may have.
When the counseling results came out, this novel programme which was predicted to live a failure had shut ahead of all existing programs inwards all IITs at that time.
Today, nosotros intend that "marketing" is a iv missive of the alphabet word.
Economics programme was started inwards 2005 subsequently Mr. Arjun Singh, the as well as hence Minister of HRD made a populace declaration that IITs should widen their offerings as well as he peculiarly mentioned Economics every bit 1 programme that nosotros could offer. I was quite excited nearly this program. If this programme was available inwards my pupil days, may live I would accept seriously considered it instead of Computer Science. But it was a adventure that IIT Kanpur was taking. We had a pocket-sized faculty, as well as nosotros actually were non prepared for it. The students as well as parents were non create for it. Most people were of the persuasion that those who give JEE desire to create engineering. Some of them create scientific discipline because they had done scientific discipline inwards 11th as well as twelfth as well as enjoyed it. But things that they had non done inwards schoolhouse as well as are non engineering, they would non live interested in. It was pointed out that other such programs similar Architecture, Pharmacy, as well as for certain scientific discipline programs similar Geology had extremely pitiful closing ranks compared to other programs. And Economics was going to live correct there, at the last.
I talked nearly it on my spider web log as well as encouraged people to opt for it. I was for certain that subsequently simply about teething troubles, this volition live a bully program. Frankly, I had really fiddling back upwardly till Prof. Vimal Kumar joined the subdivision inwards 2009. We worked together on social media, reaching out to students as well as parents, answering their queries. It helped that the initiatory off batch graduated inwards 2010. He was also able to rope inwards students. And slow Economics has teach a reasonably pop program. I am convinced if people similar Vimal were in that place inwards the subdivision inwards 2005, this would accept been a pinnacle pick correct inwards the offset as well as continued from in that place onwards. If a programme is non a pinnacle pick inwards the beginning, fighting the declaration of in conclusion year's closing order is extremely difficult.
Next programme to start was world Science inwards 2016.
Lest I should live misunderstood, I am non at all suggesting that marketing is all nosotros should do. I am exclusively suggesting that nosotros portion our passion amongst time to come students. And I am also maxim that "Marketing" is non a 4-letter word, but a 9-letter word. :-)
People believe that expert things volition spill out when they run across faculty members are passionate nearly those things. To give an illustration of this, when I was SUGC Chairman, I organized a session on "branch change" where I invited faculty members from each subdivision to utter nearly their dependent area to initiatory off twelvemonth students. At the cease of a duet of hours, nosotros distributed the branch alter forms. That was the initiatory off fourth dimension when Maths was to a greater extent than inwards need than Electrical Engineering. Never happened again.
While I accept written nearly under-graduate programs, the same is truthful for graduate programs every bit well. As a Dean, I started insisting that during admission time, each subdivision must furnish the shout out of a someone as well as his/her telephone publish on Dean's website for whatsoever admission related query. Most departments gave the publish of an component clerk. H5N1 duet of them gave the publish of a graduate student, as well as a duet of them gave a faculty member's number. It took a lot of cajoling to teach a faculty postulate all programs.
I accept oft heard inwards diverse forums that it is non the duty of faculty members to attract students. I am glad that the pioneers of Computer Science at IIT Kanpur did non portion this view.
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